Here is a simple, but highly effective technique to get a team coalescing around a set of ideas. Let’s say that the project team is charged with defining a set of criteria for a new system. One traditional approach is to brainstorm the new set of criteria and assign the resulting work to some unfortunate soul. Try this twist for a decidedly different outcome:

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Culture could be defined as the confluence of behaviors, attitudes and beliefs, language, and organizational rituals that form the basis for a “normal” experience, as described further below.

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